Contacts
Browse, search and filter people. Add, edit and delete contacts and see their companies, deals and tasks.
Free interactive CRM demo
Understand CRM Software. Explore It. Find Your Fit.
Try an interactive CRM demo, compare leading platforms, and discover practical tools to improve your sales workflow.
- No signup
- No installation
- Nothing is saved
CRM demoContacts, deals, pipeline and tasks
ComparisonsPlans and prices from vendor pages
Free toolsCalculators that run in your browser
GuidesPlain-language CRM explanations
Interactive CRM demo
See how a CRM works by using one
Explore a realistic CRM filled with sample data. Add a contact, move a deal through the pipeline, complete a task and watch the dashboard update.
Companies
View organisations with their contacts and open deals.
Deals and pipeline
A visual pipeline from Lead to Won. Drag deals between stages and watch the totals change.
Tasks and activities
Upcoming, overdue and completed tasks linked to contacts and deals, with a live activity feed.
Dashboard
Key numbers and deals by stage, calculated from the data and updated as you work.
No strings attached
No signup, no backend and no personal data. Everything stays in your browser and a refresh resets it.
CRM software
All comparisons
Find the CRM that fits how you work
Comparisons built on plan prices and features from each vendor's own pricing page, with the source and the date we checked.
CRM comparisons
Side-by-side pricing, plans and features for popular CRM software.
Browse comparisons →Build your own comparison
Pick two to four CRMs and see their plans and features in one table.
Open the builder →CRM for freelancers
Seven CRMs compared for people who work alone, with listed prices and free plans.
Read the guide →CRM for small businesses
Do you need a CRM yet? The signs, the costs and a quick self-check.
Read the guide →HubSpot vs Pipedrive
A free toolset against a pipeline-first CRM, compared on plans and features.
Compare now →Salesforce vs HubSpot
Two of the best-known platforms, compared on editions, prices and limits.
Compare now →
CRM Studio
Free calculators and tools for sales work
Practical tools that run in your browser. No signup, and nothing you enter is sent anywhere.
Calculators
Customer Acquisition Cost
What it costs on average to win one new customer, split by marketing, sales and other costs.
Open →Lifetime Value (CLV)
Estimate the profit a customer brings over the whole relationship.
Open →Sales Conversion Rate
See how leads become opportunities and customers at each step.
Open →Sales Commission
Calculate commission with an optional accelerator above quota.
Open →Sales Forecast
Turn your pipeline and win rate into an expected revenue figure.
Open →Tools
CRM Comparison Builder
Pick two to four CRMs and compare plans, prices, limits and features side by side.
Open →Sales Pipeline Designer
Design your sales pipeline stages, set probabilities and colours, preview it as a board and export it.
Open →CSV Cleaner
Clean a contact file before it reaches your CRM: spaces, emails, phones and duplicates.
Open →CSV Column Mapper
Map your file columns to HubSpot, Salesforce or Pipedrive fields and download a clean import file.
Open →
Guides
All guides
Learn what CRM is and how to choose one
Plain-language guides for people who are new to CRM software.
What Is CRM? A Complete Beginner's Guide
What CRM means, how it works, what it costs and how to choose your first one.
Read guide →
CRM vs Excel: When to Switch
How spreadsheets and CRM software compare and the signs it is time to switch.
Read guide →
Do You Really Need a CRM?
The signs, the costs and a quick self-check for small businesses.
Read guide →
Personal CRM vs Business CRM
How the two compare, where they overlap and which approach fits you.
Read guide →
CRM software explained
What is CRM software?
CRM stands for customer relationship management. A CRM is software that keeps everything you know about customers and prospects in one place: who they are, what you have discussed, which deals you are working on and what you promised to do next. Instead of searching through email, spreadsheets and notes, you open one record and see the whole relationship.
What a CRM typically does
- Contact and company management — a searchable record for each person and organisation.
- Sales pipeline — deals organised by stage, so you can see what is moving and what is stuck.
- Tasks and follow-ups — reminders so that important conversations are not forgotten.
- Activity history — notes, calls and emails attached to the right contact.
- Reporting — a view of pipeline value, won deals and workload.
Who uses CRM software
Freelancers and consultants use a CRM to keep track of prospects and proposals. Small businesses use one so that several people share the same customer information. Sales teams use pipelines and reports to plan their work. How much you need depends on how many relationships you manage and how many people are involved, not on the size of the business alone.
How to choose a CRM
Start with the problem you want to solve, such as missed follow-ups or scattered customer information. List the features you really need, estimate the cost over a full year including setup and add-ons, and check that you can export your data. Then compare a short list of products on the same basis. Our beginner's guide to CRM, the CRM comparisons and the CRM Total Cost Calculator are good places to begin.