Leads & Conversion calculator
Sales Conversion Rate
Follow your funnel from visitor to customer and see the conversion rate at each stage and where most prospects drop out. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Visitor to lead
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Lead to qualified lead
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Qualified lead to opportunity
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Opportunity to customer
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Lead to customer
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Weakest stage conversion
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Revenue from these customers
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Revenue per lead
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Read this estimate carefully
Compare stages using the same period and the same source of traffic. A stage that looks weak may simply have a longer sales cycle.
How to use it
- Enter how many people reached each stage over the same period.
- Read the conversion rate between every pair of stages.
- Look at the weakest stage: that is where an improvement is worth most.
How it is calculated
- Stage conversion = next stage ÷ current stage
- Overall conversion = customers ÷ visitors
- Drop-off at a stage = 100% − stage conversion
Common questions
What is a good conversion rate?
It varies widely by industry and lead source. Track your own trend before comparing with benchmarks.
Which stage should I improve first?
Usually the one with the biggest drop that you can influence, such as response time before qualification.
Should I use one period?
Yes, and keep the same period for all inputs so the cohorts match.