Marketing & Email calculator
ROAS Calculator
ROAS shows how much revenue each unit of ad spend brings in, and whether that is above the level where you break even. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Revenue per 1 of ad spend.
Break-even ROAS
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Gross profit after ad spend
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Gross profit per 1 of ad spend
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Read this estimate carefully
A ROAS above break-even is profitable on a gross-margin basis; it still ignores other costs of running the business.
How to use it
- Enter your ad spend and the revenue attributed to it.
- Add your gross margin to find the break-even point.
- Compare ROAS with break-even.
How it is calculated
- ROAS = revenue ÷ ad spend
- Break-even ROAS = 1 ÷ gross margin
- Gross profit after ads = revenue × margin − ad spend
- Gross profit per 1 of ad spend = (revenue × margin − ad spend) ÷ ad spend
Common questions
What ROAS is good?
Anything above your break-even ROAS is profitable on margin; the target depends on your goals.
How is ROAS different from ROI?
ROAS divides revenue by ad spend; ROI divides profit by total cost.
Why does margin matter?
A 4× ROAS loses money on a 20% margin.