Marketing & Email calculator
Campaign ROI Calculator
Work out whether a campaign paid for itself and by how much. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Profit as a percentage of total cost.
Net profit
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Total cost
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Revenue per 1 spent
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Read this estimate carefully
ROI depends on correct attribution. Count only revenue you can reasonably credit to the campaign.
How to use it
- Enter the revenue the campaign generated.
- Enter the media spend and any other costs.
- Read the net profit and ROI.
How it is calculated
- Total cost = campaign cost + other costs
- Net profit = revenue − total cost
- ROI = net profit ÷ total cost
Common questions
Should I use revenue or profit?
If you know margin, use gross profit as the revenue figure for a stricter view.
How long should I wait?
Until most conversions have landed, which depends on your sales cycle.
Is ROI the same as ROAS?
No. ROAS ignores costs other than ad spend and is a ratio of revenue to spend.