Marketing & Email calculator
Marketing Budget Planner
Plan a marketing budget from the outcome you want rather than from last year's spend. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Leads needed × cost per lead.
Leads needed
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Cost per customer
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Revenue at goal
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Return on budget
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Read this estimate carefully
Assumes your lead cost and conversion rate hold at this volume, which often is not true as you scale.
How to use it
- Enter how many new customers you want.
- Add your lead-to-customer rate and cost per lead.
- Add revenue per customer to see the return.
How it is calculated
- Leads needed = customers ÷ conversion rate
- Budget = leads × cost per lead
- Cost per customer = budget ÷ customers
- Return = (revenue − budget) ÷ budget
Common questions
Will costs stay the same at higher volume?
Often not. Add a buffer if you plan to scale quickly.
Which rate should I use?
Your measured lead-to-customer rate for the same channel.
Does this include other costs?
No. Add salaries and tools to the budget if you want a fully loaded plan.