CRM ROI Calculator
Compare what a CRM could return in a year with what it costs. Replace the sample numbers with your own and keep the assumptions conservative. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
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Total first-year benefit minus first-year CRM cost.
Cumulative net benefit by month
Starts at minus the CRM cost and rises as benefits add up. The dot marks when the CRM has paid for itself.
Read this estimate carefully
Benefits are your own estimates, not guaranteed results. Time saved only has value if it is used on work that earns money or reduces cost.
How to use it
- Enter your team size and the hours a CRM could save each person per week.
- Add the extra deals you realistically expect and your margin on them.
- Enter the annual CRM cost, including licences and setup.
- Read the net benefit, ROI and payback period.
How it is calculated
- Time recovered = team members × hours saved per week × hourly cost × working weeks
- Deal contribution = additional deals × average deal value × gross margin
- First-year cost = annual CRM cost + one-time implementation cost
- Net benefit = total benefit − first-year cost; ROI = net benefit ÷ first-year cost
- Payback (months) = first-year cost ÷ (total benefit ÷ 12)
Common questions
Is this a forecast?
No. It turns your assumptions into a planning figure. The result is only as good as the inputs.
Which cost should I enter?
The full yearly cost: subscriptions, add-ons, implementation and training spread over the year.
Why a gross margin on deals?
Revenue is not profit. Using margin avoids overstating the benefit of extra deals.