Prices are in US dollars as shown on each vendor's own page on the date above. Prices and plans change, so always confirm on the vendor's site. This page contains no affiliate links. See our affiliate disclosure.

Who this comparison is for

folk and Attio both aim at flexible contact and relationship management. This comparison uses the plan prices, limits and features shown on each vendor's own pricing page. Anything we could not confirm is marked as not verified.

Quick comparison

Detailfolk CRMAttio
Aimed atContacts, networking and relationship managementFlexible contact and sales management
Entry priceFrom $24 / member / monthFrom $35 / user / month
Free planNot verifiedYes
Plans listed34

Pricing comparison

folk CRM

PlanPriceBillingLimits stated
Standard$24 / member / month$288 billed yearly (annual billing shown as 20% cheaper)1 account sync per member; 500 email enrichments and 2,000 Magic field credits per month
Premium$48 / member / month$576 billed yearly (annual billing shown as 20% cheaper)5 account syncs per member; 1,000 email enrichments and 5,000 Magic field credits per month
Enterprise$80 / member / monthFrom $80, $960 billed yearlyCustom limits

Source: folk CRM pricing page, checked 2026-10-10.

Attio

PlanPriceBillingLimits stated
FreeFreeNot statedUp to 3 seats
Plus$35 / user / monthBilled annually; $44 per user per month when billed monthly (page shows 20% saving for annual)Up to 10 seats
Pro$79 / user / monthBilled annually; $99 per user per month when billed monthlyNot stated
EnterpriseNo price shownCustom, billed annuallyNot stated

Source: Attio pricing page, checked 2026-10-10.

Features comparison

Featurefolk CRMAttio
Contact managementYes
People and companies are listed as key features.
Yes
Real-time contact syncing and automatic data enrichment are listed on Free.
Deals and pipelinesYes
Pipeline management in Standard; custom objects and deals in Premium.
Not verified
Tasks and follow-upsNot verifiedNot verified
AutomationNot verifiedPartly
Call intelligence and sequences are listed on Pro; the page also promotes Workflows.
Email integrationYes
Email, calendar and WhatsApp sync is listed.
Partly
Enhanced email sending is listed on Plus.
ReportingPartly
Dashboards are listed from Premium.
Yes
Advanced reporting is listed on Pro.
Mobile app or accessNot verifiedNot verified
IntegrationsYes
5,000+ integrations are listed; Zapier and Make apps and a REST API are in the feature table.
Not verified
Free planNot verifiedYes
A free plan is listed, up to 3 seats.

“Not verified” means we have not confirmed this on the vendor's pages, not that the feature is missing.

Best for

folk CRM

  • People who want pipeline management, email campaigns and enrichment from the first paid plan.

Attio

  • People who want to start on a free plan with up to 3 seats.
  • Teams that want advanced reporting and permission controls on a higher plan.

Pros and cons

folk CRM

  • Pro: A low listed paid price per member on yearly billing.
  • Pro: Email, calendar and WhatsApp sync is listed.
  • Pro: More than 5,000 integrations are listed.
  • Con: No free plan was verified.
  • Con: Prices are for yearly billing.

Attio

  • Pro: A free plan is listed, up to 3 seats.
  • Pro: Real-time contact syncing and automatic data enrichment are listed on Free.
  • Pro: Advanced reporting and permission controls are listed on Pro.
  • Con: The listed paid prices per user are higher than folk's on annual billing.
  • Con: The free plan is limited to 3 seats and the Plus plan to 10 seats.

Final comparison

If a free plan matters, Attio lists one. If you want a lower per-member paid price for relationship management with pipelines and campaigns, folk lists that. Compare the features and limits you need and try each with real data.

Common questions

Which has a free plan?

Attio lists a free plan for up to 3 seats. We did not verify a free plan for folk.

Which is cheaper?

folk's Standard plan ($24 per member per month, yearly) is below Attio's Plus plan ($35 per user per month, annual), but Attio lists a free plan. Plans differ in features.

Check the vendors yourself

folk CRM website Attio website

Estimate your own costs with the CRM Total Cost Calculator, and see What Is CRM? if you are new to this.