Marketing & Email calculator
Email Marketing ROI
Check if the email channel earns more than it costs once all costs are counted. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Net profit
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Total cost
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Revenue per 1 spent
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Read this estimate carefully
Use revenue you can attribute to email, not total company revenue.
How to use it
- Enter the revenue attributed to email for a period.
- Add platform, creative and team costs for the same period.
- Read the net profit and ROI.
How it is calculated
- Total cost = platform + creative + team time
- Net profit = revenue − total cost
- ROI = net profit ÷ total cost
Common questions
Why include team time?
Otherwise ROI looks better than reality.
Which period?
The same period for revenue and costs.
Is this per campaign?
It works for one campaign or a whole program.