Marketing & Email calculator
Email Conversion Calculator
See how well an email turns delivery into action and what each send is worth. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Conversion rate (per click)
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Revenue from conversions
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Revenue per email delivered
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Emails per conversion
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Read this estimate carefully
Attribute conversions consistently, for example within seven days of a click.
How to use it
- Enter delivered emails, unique clicks and conversions.
- Add the value of one conversion.
- Read both conversion rates and the revenue per email.
How it is calculated
- Per delivered = conversions ÷ delivered
- Per click = conversions ÷ clicks
- Revenue per email = conversions × value ÷ delivered
Common questions
Which rate matters more?
Per click tells you about the landing page; per delivered tells you about the whole campaign.
What window should I use?
A consistent window such as 7 days.
Is revenue per email useful?
Yes, for comparing list segments.