UTM Builder

Give every campaign link a clear source, medium and name so your reports are easier to read and trust. Everything runs in your browser — nothing you type is sent anywhere.

Campaign details

Use consistent labels across channels and teams

Required fields first

Website URL The page visitors should land on Campaign source Where the traffic comes from Campaign medium The channel type Campaign name The promotion or product this link belongs to Campaign content · optional Campaign term · optional

Use lowercase names and underscores for consistency.

Your link

Your campaign URL

Fill in the required fields to build your link.

Make QR code

How to build a useful UTM link

Choose the exact landing page before adding parameters.
Use a stable source name such as newsletter or linkedin.
Keep mediums consistent across the team, for example email, paid_social or organic_social.
Give the campaign a short, recognizable name and document the naming pattern.

Common questions

Does the destination page change?

No. The parameters describe the campaign visit while the destination remains the same page.

Do I need every optional field?

No. Source, medium and campaign name are enough for many teams. Add content or term when you need to distinguish variants.

Can I reuse the same name?

Use a consistent name for one campaign across channels, while keeping source and medium specific to each placement.