Marketing & Email calculator
Landing Page Conversion
Measure how well a page converts and what a better conversion rate is worth. Everything runs in your browser — nothing you enter is sent anywhere.
Your numbers
Change any value — results update as you type
Values are estimates. Nothing you enter leaves this page.
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Revenue per visitor
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Current revenue
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Rate after uplift
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Extra revenue after uplift
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Read this estimate carefully
Treat the uplift as a scenario. Confirm real improvements with an A/B test.
How to use it
- Enter visitors and conversions for a period.
- Add the value of one conversion.
- Enter an uplift to model the benefit of an improvement.
How it is calculated
- Conversion rate = conversions ÷ visitors
- Revenue per visitor = revenue ÷ visitors
- Extra revenue = visitors × rate × uplift × value
Common questions
What is relative uplift?
A 20% uplift on a 3% rate gives 3.6%, not 23%.
Is the uplift guaranteed?
No. It is a what-if scenario.
How do I verify a real uplift?
Run an A/B test with enough traffic.